The Ricochet Store-Wide Discounts system is an incredibly powerful tool that enables you to create a wide variety of discounts depending on your store's needs.
For a full breakdown of Ricochet Discounts and a general overview of how it works, read our Creating and Managing Discounts article.
This article is specifically focused on examples of common discounts.
A couple of universal things to know:
Keep your discount names short and succinct. They appear at the POS, on the dashboard, and at the checkout of online sales. A discount name should be clearly communicating to the customer what is being applied. For example, "20% Off Winter Sale" is a better name than "Winter" or "All items are 20% off for the winter sale of 2021."
You can create discounts ahead of time, or have them automatically expire after a certain day. If you want to have a Black Friday blowout sale, you can have a discount only be active on that one specific day. Otherwise, most stores will never have a discount end until they manually turn it off.
All discounts can be applied both in-store or online. You can also choose to only offer a discount in one place. This is a great opportunity to strategically drive traffic to a channel you are trying to grow.
Coupons can trigger automatically or by a coupon code. Depending on your store and your customers, coupon codes might be an effective way to market and measure a discount. At this point, there is not advanced reporting to expand on the success of discounts compared to normal sales, but that is expected in the future with a larger reporting update.
When creating minimum requirements, the discount applies to ALL eligible items. A good example of this gets 10% off masks when you buy three or more. What this would NOT work for is get 10% off you next mask when you buy 3.
How to mimic a buy-one-get-one (BOGO). BOGOs are incredibly hard to automate, especially online. So we generally recommend you continue to manually discount items 100% at the POS when they meet the requirements for your sale. However, you can get a similar effect by discounting a category or item by 50% with a minimum order of two. That way, when both items are in the transaction, they are 50% off, effectively making one of them free.
Common Discounts and How to Make Them
20% off all Jeans
Discount Type: Percentage
Discount: 20
Types of Products: Category
Options: Jeans
Minimum Requirements: None
Permanent Clearance Rack - 50% off
Discount Type: Percentage
Discount: 50
Types of Products: Department
Options: Clearance
Minimum Requirements: None
$100 off midcentury styling
Discount Type: Price
Discount: 100
Types of Products: Style (custom field)
Options: Midcentury
Minimum Requirements: None
Buy 2 Get 1 Free from Jennie's Candle Booth
Discount Type: Percentage
Discount: 33
Types of Products: Consignor
Options: Jennie Johansen
Minimum Requirements: Item Quantity, 2
10% off Everything
Discount Type: Percentage
Discount: 10
Types of Products: All Products
Minimum Requirements: None
$10 off all Wranglers
Discount Type: Price
Discount: 10
Types of Products: Brand
Options: Wrangler
Minimum Requirements: None
The next 20 pillows are 20% off.
Discount Type: Percentage
Discount: 20
Types of Products: Individual SKU
Options: 83KY41 (the pillow's SKU)
Minimum Requirements: none
Number of total uses: 20
Get $10 back when you spend $100.00 or more
Discount Type: Price
Discount: 10
Types of Products: All products
Minimum Requirements: Purchase Total, 100