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Common Discount Types and How To Create Them
Common Discount Types and How To Create Them

The most common discounts you can create for you store and the detailed steps you need to make them for your store.

Britton Hennessy avatar
Written by Britton Hennessy
Updated over a week ago

The Ricochet Store-Wide Discounts system is an incredibly powerful tool that enables you to create a wide variety of discounts depending on your store's needs.

For a full breakdown of Ricochet Discounts and a general overview of how it works, read our Creating and Managing Discounts article.

This article is specifically focused on examples of common discounts.

A couple of universal things to know:

  1. Keep your discount names short and succinct. They appear at the POS, on the dashboard, and at the checkout of online sales. A discount name should be clearly communicating to the customer what is being applied. For example, "20% Off Winter Sale" is a better name than "Winter" or "All items are 20% off for the winter sale of 2021."

  2. You can create discounts ahead of time, or have them automatically expire after a certain day. If you want to have a Black Friday blowout sale, you can have a discount only be active on that one specific day. Otherwise, most stores will never have a discount end until they manually turn it off.

  3. All discounts can be applied both in-store or online. You can also choose to only offer a discount in one place. This is a great opportunity to strategically drive traffic to a channel you are trying to grow.

  4. Coupons can trigger automatically or by a coupon code. Depending on your store and your customers, coupon codes might be an effective way to market and measure a discount. At this point, there is not advanced reporting to expand on the success of discounts compared to normal sales, but that is expected in the future with a larger reporting update.

  5. When creating minimum requirements, the discount applies to ALL eligible items. A good example of this gets 10% off masks when you buy three or more. What this would NOT work for is get 10% off you next mask when you buy 3.

  6. How to mimic a buy-one-get-one (BOGO). BOGOs are incredibly hard to automate, especially online. So we generally recommend you continue to manually discount items 100% at the POS when they meet the requirements for your sale. However, you can get a similar effect by discounting a category or item by 50% with a minimum order of two. That way, when both items are in the transaction, they are 50% off, effectively making one of them free.

Common Discounts and How to Make Them

20% off all Jeans

Discount Type: Percentage

Discount: 20

Types of Products: Category

Options: Jeans

Minimum Requirements: None

Permanent Clearance Rack - 50% off

Discount Type: Percentage

Discount: 50

Types of Products: Department

Options: Clearance

Minimum Requirements: None

$100 off midcentury styling

Discount Type: Price

Discount: 100

Types of Products: Style (custom field)

Options: Midcentury

Minimum Requirements: None

Buy 2 Get 1 Free from Jennie's Candle Booth

Discount Type: Percentage

Discount: 33

Types of Products: Consignor

Options: Jennie Johansen

Minimum Requirements: Item Quantity, 2

10% off Everything

Discount Type: Percentage

Discount: 10

Types of Products: All Products

Minimum Requirements: None

$10 off all Wranglers

Discount Type: Price

Discount: 10

Types of Products: Brand

Options: Wrangler

Minimum Requirements: None

The next 20 pillows are 20% off.

Discount Type: Percentage

Discount: 20

Types of Products: Individual SKU

Options: 83KY41 (the pillow's SKU)

Minimum Requirements: none

Number of total uses: 20

Get $10 back when you spend $100.00 or more

Discount Type: Price

Discount: 10

Types of Products: All products

Minimum Requirements: Purchase Total, 100

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