The Ricochet Store-Wide Discounts system is an incredibly powerful tool that enables you to create a wide variety of discounts depending on your store's needs.

For a full breakdown of Ricochet Discounts and a general overview of how it works, read our Creating and Managing Discounts article.

This article is specifically focused on examples of common discounts.

A couple of universal things to know:

  1. Keep your discount names short and succinct. They appear at the POS, on the dashboard, and at the checkout of online sales. A discount name should be clearly communicating to the customer what is being applied. For example, "20% Off Winter Sale" is a better name than "Winter" or "All items are 20% off for the winter sale of 2021."

  2. You can create discounts ahead of time, or have them automatically expire after a certain day. If you want to have a Black Friday blowout sale, you can have a discount only be active on that one specific day. Otherwise, most stores will never have a discount end until they manually turn it off.

  3. All discounts can be applied both in-store or online. You can also choose to only offer a discount in one place. This is a great opportunity to strategically drive traffic to a channel you are trying to grow.

  4. Coupons can trigger automatically or by a coupon code. Depending on your store and your customers, coupon codes might be an effective way to market and measure a discount. At this point, there is not advanced reporting to expand on the success of discounts compared to normal sales, but that is expected in the future with a larger reporting update.

  5. When creating minimum requirements, the discount applies to ALL eligible items. A good example of this gets 10% off masks when you buy three or more. What this would NOT work for is get 10% off you next mask when you buy 3.

  6. How to mimic a buy-one-get-one (BOGO). BOGOs are incredibly hard to automate, especially online. So we generally recommend you continue to manually discount items 100% at the POS when they meet the requirements for your sale. However, you can get a similar effect by discounting a category or item by 50% with a minimum order of two. That way, when both items are in the transaction, they are 50% off, effectively making one of them free.

Common Discounts and How to Make Them

20% off all Jeans

Discount Type: Percentage

Discount: 20

Types of Products: Category

Options: Jeans

Minimum Requirements: None

Permanent Clearance Rack - 50% off

Discount Type: Percentage

Discount: 50

Types of Products: Department

Options: Clearance

Minimum Requirements: None

$100 off midcentury styling

Discount Type: Price

Discount: 100

Types of Products: Style (custom field)

Options: Midcentury

Minimum Requirements: None

Buy 2 Get 1 Free from Jennie's Candle Booth

Discount Type: Percentage

Discount: 33

Types of Products: Consignor

Options: Jennie Johansen

Minimum Requirements: Item Quantity, 2

10% off Everything

Discount Type: Percentage

Discount: 10

Types of Products: All Products

Minimum Requirements: None

$10 off all Wranglers

Discount Type: Price

Discount: 10

Types of Products: Brand

Options: Wrangler

Minimum Requirements: None

The next 20 pillows are 20% off.

Discount Type: Percentage

Discount: 20

Types of Products: Individual SKU

Options: 83KY41 (the pillow's SKU)

Minimum Requirements: none

Number of total uses: 20

Get $10 back when you spend $100.00 or more

Discount Type: Price

Discount: 10

Types of Products: All products

Minimum Requirements: Purchase Total, 100

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